Illustrator allows you to connect words to paths and manipulate the paths to dictate the direction of the text. http://www.voidix.com/illustrator_type_path.html
Here I will show you the basics of masking in Illustrator. In this tutorial we will add an image into some text. http://www.voidix.com/illustrator_mask_text.html
Step by step tutorial on how to drop a shadow on reflective surface in Adobe Illustrator. http://up240.blogspot.com/2008/01/adobe-illustrator-tutorial-glass-sha...
This tutorial will show you the steps in creating a basic vector logo for Teach Yourself Tutorials to gain ideas to use in your own. http://www.teachyourselftutorials.com/illustrator/logo/logo1.php
In this tutorial, I show you how to create wave effect on text and shape using warp effect in Illustrator CS. http://dx-xel.net/2008/02/illustrator-tutorial-wave-text-effect.html