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Structured Brainstorming

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Introduction:

This is a systematic process which encourages participants to actively involve by contributing ideas in a non critical or non evaluative environment.

Structured brainstorming sessions are undertaken by organizations to find solution to problems that persists in a work environment. Many successful organization use structured brainstorming as key tool when it comes to decision making.

Benefits of Structured Brainstorming:

The primary benefit of structured brainstorming is that it's a collaboration of ideas. However there's a difference between structured brainstorming and unstructured brainstorming.

In structured brainstorming the participants are given guidelines and rules to follow, so that the input from the sessions is in an orderly manner and constructive.

When it comes to unstructured brainstorming, there are many ideas by participants, but the brainstorming session may not leading towards any specific goal.

The benefits gained from structured brainstorming are as follows:

Steps in Structured Brainstorming:

Structured brainstorming can prove to be difficult as input comes from various team members. Hence the following steps can be followed to ensure that constructive results can be obtained at the end.

Dos and Don'ts of Structured Brainstorming:

A bad structured brainstorming session will cost your organization money, energy, and time if the objective of the brainstorming session is not met. This may cause detrimental factors which trigger to loss of projects etc.

Hence here are some methods for successful brainstorming to be used in your organization.

Talk and brainstorm about all the possibilities / causes etc for the problem at hand. Never miss an idea. Have someone recording the brainstorming session.

Tools for Structured Brainstorming:

SWOT Analysis & PEST Analysis are very effective tools for structured brainstoring.

SWOT analysis is a useful tool when it comes to decision making. SWOT stands for Strengths, Weakness, Opportunities and Threats. Brainstorming sessions often use SWOT as an analysis tool for reviewing strategies. SWOT analysis is used to assess the following factors:

PEST analysis refers to Political, Economical, Social and Technology. PEST analysis is also often used in brainstorming sessions to understand the market position of an organization. PEST can be used under the following reasons:

Post-Structured Brainstorming:

Once you have completed the brain storming session, the following needs to be done:

Conclusion:

Structured brainstorming is a technique used to generate ideas which can help to solve a problem. Structured brainstorming helps to encourage creative thinking and enthusiasm between team members.

It also encourages freewill to accept each other's thoughts.

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