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SEO - Optimized Anchors

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Use descriptive anchor text for all your text links. Most search engines consider anchor text of incoming links when ranking pages. Here is an example of anchor:

<a href="otherpage.htm" title="Anchor Title">Anchor Text</a>

Here are following important points to notice about anchors:

Another example of acnhor could be as follows:

<a href="otherpage.htm" title="Anchor Title">
        <img src="image.gif" alt="keywords" />
</a>

In this case Anchor Text has been replaced by an image. So while using an image in place of anchor text it should be checked that you have put alt tag properly. An image alt tag should have appropriate keywords.

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